Pulse Beverage · 2024
Pulse Launch
Go-to-market strategy for a culture-led drink launch.
- BRAND POSITIONING
- CAMPAIGN STRATEGY
- INFLUENCER
THE CHALLENGE
Category noise was extreme. Pulse needed a reason to matter beyond flavor.
THE IDEA
We positioned Pulse as a social ritual — not a drink — and mapped a 90-day launch across creators, nightlife, and campus circles.
THE RESULT
National retailer pickup in 11 weeks and organic share rate 2.6× category average.
NEXT PROJECT
Frame Room→