MOON SOCIAL STUDIO

Frame Collective · 2024

Frame Room

An experiential pop-up that lived as content for months.

  • EXPERIENTIAL
  • UGC
  • CONTENT
Immersive installation space with soft lighting

THE CHALLENGE

Frame needed a physical moment without a permanent venue budget.

THE IDEA

A temporary Room designed as a shoot set — every corner made for phones, every visit made for belonging.

Pop-up crowd experience

THE RESULT

18k visitors in 10 days, 9.4M organic impressions, and a format now touring three cities.

NEXT PROJECT

Lumen Belong