MOON SOCIAL STUDIO

Orbit Labs · 2026

Orbit Identity

A social-first identity system built for motion.

  • VISUAL IDENTITY
  • SOCIAL IDENTITY
  • GUIDELINES
Abstract geometric brand identity composition

THE CHALLENGE

Orbit’s logo worked on decks — and collapsed on Reels, stories, and merch.

THE IDEA

We rebuilt the system around motion glyphs, a restrained silver palette, and modular social templates.

Brand typography study
Color and material exploration

THE RESULT

Consistent recognition across 40+ formats and a brand kit adopted by every creator partner.

NEXT PROJECT

Pulse Launch