Maison Atelier · 2025
Atelier Circle
An offline-to-online membership world for craft lovers.
- COMMUNITY BUILDING
- EVENTS
- SOCIAL STRATEGY
THE CHALLENGE
The brand’s community lived in DMs and comments — never in the same room.
THE IDEA
We designed Circle: monthly gatherings, workshop formats, and a private social layer that extended the room online.
THE RESULT
92% event sell-through, 3.1× member retention, and a creator cohort that now co-authors seasonal stories.
NEXT PROJECT
Orbit Identity→